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scented poo bags
Skip itPrices mostly outside the sweet spot ($1.63–$14.10) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.50avg listing price — sweet spot $15–$100
Market size
Bad£34K£34K/yr · 44K searches
Review moat
Bad33,389.54avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.63–£14.10cheapest to priciest tracked listing — scored on the share inside $15–$100