57
sawdust
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great445.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£410K£410K/yr · 351K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.19–£24.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.71avg listing price — sweet spot $15–$100
Growth
Bad-2.6%90-day search growth — must beat 0% to launch