45
salt licks for horses
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Review moat
Great192.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Price range
Okay£4.44–£24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£62K£62K/yr · 45K searches
Brand share
Bad94%top-5 brand share — brand-locked demand