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salmon dog food
Launch itA $2.7M/yr market growing +6.2% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible£2.7M£2.7M/yr · 1.0M searches
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£19.04avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.94–£30.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,680.06avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand