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renal cat food dry
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£18.89avg listing price — sweet spot $15–$100
Price range
Great£8.43–£36.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good717.27avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£45K£45K/yr · 14K searches
Brand share
Bad100%top-5 brand share — brand-locked demand