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rawhide free dog chews
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,045.75avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.03–£19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.04avg listing price — sweet spot $15–$100
Market size
Bad£73K£73K/yr · 49K searches
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand