51
raw dog food
Worth a lookShows low returns (0.0%), but soft demand (-10.0% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£32.40avg listing price — sweet spot $15–$100
Review moat
Great122.62avg incumbent reviews — the moat a new listing must climb
Price range
Great£8.06–£62.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£115K£115K/yr · 161K searches
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier