47
rat food
Skip itPrices mostly outside the sweet spot ($2.01–$11.35) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Review moat
Great457.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.4%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad£89K£89K/yr · 78K searches
Avg price
Bad£6.29avg listing price — sweet spot $15–$100
Price range
Bad£2.01–£11.35cheapest to priciest tracked listing — scored on the share inside $15–$100