50
rat cage
Worth a lookShows low returns (1.0%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great£83.37avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,485.84avg incumbent reviews — the moat a new listing must climb
Price range
Okay£23.06–£185.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£204K£204K/yr · 381K searches
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price