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rabbit tunnel
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Review moat
Good849.72avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.24–£22.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Avg price
Bad£8.64avg listing price — sweet spot $15–$100
Market size
Bad£84K£84K/yr · 175K searches