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rabbit toys
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good£571K£571K/yr · 1.3M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,000.96avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.22avg listing price — sweet spot $15–$100
Price range
Bad£0.83–£14.32cheapest to priciest tracked listing — scored on the share inside $15–$100