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rabbit house
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great£16.44avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.17–£46.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good649.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£67K£67K/yr · 235K searches
Signals No Dominant Brand