59
puppy
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Market size
Good£479K£479K/yr · 1.0M searches
Price range
Good£2.61–£29.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Avg price
Bad£7.78avg listing price — sweet spot $15–$100
Review moat
Bad19,556.51avg incumbent reviews — the moat a new listing must climb