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puppy wormer
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.05–£24.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,535.92avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£117K£117K/yr · 123K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf