50
puppy treats
Worth a lookShows low returns (0.0%), but pricing outside the sweet spot ($5.54 avg) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good£320K£320K/yr · 456K searches
Price range
Okay£1.19–£26.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,675.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Avg price
Bad£5.54avg listing price — sweet spot $15–$100