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puppy pads
Skip itA deep review moat (77,563 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.2M£2.2M/yr · 2.2M searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Review moat
Bad77,562.58avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.81–£11.82cheapest to priciest tracked listing — scored on the share inside $15–$100