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puppy food
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Great£994K£994K/yr · 831K searches
Competition
Great40%top-5 click share — an open shelf
Review moat
Good840.24avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£2.62–£30.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand