51
puppy collars
Worth a lookShows low returns (0.9%), but prices mostly outside the sweet spot ($3.15–$15.51) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,520.03avg incumbent reviews — the moat a new listing must climb
Market size
Bad£84K£84K/yr · 365K searches
Avg price
Bad£5.88avg listing price — sweet spot $15–$100
Price range
Bad£3.15–£15.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand