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poultice for horses
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Review moat
Great163.9avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.59–£30.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.44avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£52K£52K/yr · 24K searches
Growth
Bad-33.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand