36
pooch and mutt calm and relaxed
Skip itPrices mostly outside the sweet spot ($1.18–$9.78) — this niche doesn't clear our bar today.
Conversion
Incredible30.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good702.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 68K searches
Avg price
Bad£3.02avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.18–£9.78cheapest to priciest tracked listing — scored on the share inside $15–$100