38
pleco food
Skip itPrices mostly outside the sweet spot ($2.36–$12.97) — this niche doesn't clear our bar today.
Conversion
Incredible21.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Okay1,610.89avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£141K£141K/yr · 116K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.61avg listing price — sweet spot $15–$100
Growth
Bad-19.4%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£2.36–£12.97cheapest to priciest tracked listing — scored on the share inside $15–$100