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plastic dog bed
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£15.93avg listing price — sweet spot $15–$100
Price range
Great£6.84–£39.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,247.12avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.0%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£89K£89K/yr · 257K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch