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pill pockets for dogs
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£14.07avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£5.35–£24.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay£159K£159K/yr · 73K searches
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,838.95avg incumbent reviews — the moat a new listing must climb