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pig oil for horses
Skip itSoft demand (-61.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Review moat
Great211.38avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.27avg listing price — sweet spot $15–$100
Price range
Great£8.39–£40.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£68K£68K/yr · 21K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-61.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier