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pet stain and odour remover
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Okay£236K£236K/yr · 165K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Review moat
Bad23,022.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.80–£13.73cheapest to priciest tracked listing — scored on the share inside $15–$100