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paper cat litter
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good£383K£383K/yr · 161K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.66avg listing price — sweet spot $15–$100
Review moat
Bad5,752.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.84–£13.68cheapest to priciest tracked listing — scored on the share inside $15–$100