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non absorbent cat litter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great246.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Price range
Bad£5.28–£17.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Market size
Bad£63K£63K/yr · 29K searches
Competition
Bad91%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand