50
no bute for horses
Worth a lookShows searches that convert (19.8% search→purchase), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£28.04avg listing price — sweet spot $15–$100
Price range
Great£13.53–£66.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+8.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£82K£82K/yr · 15K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Signals Low Review Barrier