45
nervous dog lead
Skip itPrices mostly outside the sweet spot ($5.68–$15.84) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Good536.43avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.36avg listing price — sweet spot $15–$100
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Market size
Bad£73K£73K/yr · 136K searches
Price range
Bad£5.68–£15.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier