46
nerf dog
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good£4.88–£27.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.86avg listing price — sweet spot $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,714.68avg incumbent reviews — the moat a new listing must climb
Market size
Bad£46K£46K/yr · 115K searches
Brand share
Bad100%top-5 brand share — brand-locked demand