49
natural dog treats
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,191.47avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.17–£28.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£82K£82K/yr · 91K searches
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Avg price
Bad£5.76avg listing price — sweet spot $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand