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moist dog food
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good£14.54avg listing price — sweet spot $15–$100
Review moat
Good689.44avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.69–£30.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£241K£241K/yr · 155K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand