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melting heart cat food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Review moat
Great485avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.44–£38.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.18avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£137K£137K/yr · 77K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand