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marigold and cleavers for horses
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible91.86avg incumbent reviews — the moat a new listing must climb
Price range
Great£12.89–£23.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£16.16avg listing price — sweet spot $15–$100
Market size
Bad£66K£66K/yr · 21K searches
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals Low Review Barrier