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locusts live food
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Review moat
Great304avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.78avg listing price — sweet spot $15–$100
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£81K£81K/yr · 75K searches
Price range
Bad£4.55–£17.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand