56
licky mats for dogs
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£364K£364K/yr · 484K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,003.05avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.89avg listing price — sweet spot $15–$100
Price range
Bad£2.29–£9.56cheapest to priciest tracked listing — scored on the share inside $15–$100