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large cat flap
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£40.60avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay£232K£232K/yr · 171K searches
Price range
Okay£16.14–£208.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,418.89avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Returns
Bad8.5%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Returns