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katkins cat food
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£18.86avg listing price — sweet spot $15–$100
Price range
Great£7.57–£49.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,187.07avg incumbent reviews — the moat a new listing must climb
Market size
Okay£179K£179K/yr · 190K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand