29
jml dog toys
Skip itSoft demand (-62.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.99avg listing price — sweet spot $15–$100
Review moat
Bad29,865.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad£11K£11K/yr · 17K searches
Growth
Bad-62.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£9.56–£12.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Quality Gap