64
itchy dog skin relief
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.99avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good£428K£428K/yr · 392K searches
Price range
Good£3.34–£28.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,485.26avg incumbent reviews — the moat a new listing must climb