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irish rover superfood dog treats
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Incredible£19.87–£22.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£21.41avg listing price — sweet spot $15–$100
Review moat
Great192.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad£76K£76K/yr · 17K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand