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hypoallergenic wet dog food
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Good958.36avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.27–£26.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£224K£224K/yr · 155K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.90avg listing price — sweet spot $15–$100
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand