43
horse wormer
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great£19.64avg listing price — sweet spot $15–$100
Review moat
Great280.94avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.84–£58.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 85K searches