48
horse lick
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great136.45avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£15.51avg listing price — sweet spot $15–$100
Price range
Good£3.39–£39.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£67K£67K/yr · 98K searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand