48
horse feed
Skip itSoft demand (-27.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great109.89avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.41avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.39–£26.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 49K searches
Growth
Bad-27.9%90-day search growth — must beat 0% to launch