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hills zd dog food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£36.90avg listing price — sweet spot $15–$100
Price range
Great£7.70–£76.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great360.03avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£202K£202K/yr · 99K searches
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand