49
hills science plan dog food
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£31.43avg listing price — sweet spot $15–$100
Price range
Great£14.40–£59.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great152.45avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£130K£130K/yr · 83K searches
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand