52
hills science plan cat food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible£25.86avg listing price — sweet spot $15–$100
Review moat
Great130.21avg incumbent reviews — the moat a new listing must climb
Price range
Great£7.34–£52.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£206K£206K/yr · 97K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand