54
hedgehog food
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.6%search→purchase rate — share of searches ending in a sale
Growth
Incredible+125.9%90-day search growth — must beat 0% to launch
Review moat
Good1,123.39avg incumbent reviews — the moat a new listing must climb
Market size
Good£315K£315K/yr · 207K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Price range
Bad£2.84–£17.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Trending