58
guinea pig
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Competition
Great34%top-5 click share — an open shelf
Market size
Good£551K£551K/yr · 851K searches
Review moat
Good1,240.33avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£0.83–£21.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Avg price
Bad£6.52avg listing price — sweet spot $15–$100